Privacy Policy

1. Introduction

What's Up Marshall County ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform.

2. Information We Collect

Personal Information

We collect information that you voluntarily provide to us when you:

• Register for a business account
• Submit event listings
• Contact us through forms
• Subscribe to newsletters or updates

This may include:

• Name and contact information (email, phone, address)
• Business information (name, type, license)
• Payment information (for sponsorships)
• User credentials (username, password)

Automatically Collected Information

When you visit the Platform, we automatically collect certain information about your device, including:

• IP address and geolocation data
• Browser type and version
• Device type (mobile, tablet, desktop)
• Pages visited and time spent
• Referring website
• Operating system

Analytics Data

We collect analytics data to understand how users interact with our platform:

• Event views and clicks
• Search queries and filters used
• Saved events and preferences
• Business profile views

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Platform
• Process business registrations and approvals
• Manage event listings
• Process sponsorship payments
• Send administrative information and updates
• Respond to inquiries and customer support requests
• Analyze usage patterns and improve our services
• Detect and prevent fraud or abuse
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share information in the following circumstances:

Public Information

Event listings and business profiles are publicly visible and may include business name, address, contact information, and event details.

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Email service providers
• Hosting services
• Analytics services

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Active accounts: Duration of account activity plus 1 year
• Analytics data: Up to 2 years
• Contact form submissions: Up to 1 year
• Business documents (licenses): Duration of partnership plus 3 years

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (SSL/TLS)
• Secure password storage (hashing and salting)
• Regular security audits
• Access controls and authentication
• Firewall protection

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Maintain user sessions
• Remember saved events and preferences
• Track analytics and usage patterns
• Improve user experience

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of the Platform may not function properly without cookies.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to processing of your personal information
• Portability: Request transfer of your information to another service
• Withdrawal: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information below.

9. Children's Privacy

Our Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.

10. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access personal information
• Right to equal service and price

We do not sell personal information.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

What's Up Marshall County
Email: info@whatsupmarshallcounty.com
Contact Form